aside obvious checkout goal - candidates google analytics goals on e-commerce site.
i struggling of think of any.
of course depend lot on ecommerce site features. here comes couple pop mind:
- newsletter subscriptions
- new signups
- product review written
- product comment added
- contact form submitted
- product rated
- product added shopping cart
- using sharing tool (tweetthis, sharethis, etc)
- using compare tool
- arriving step on checkout process
this last 1 intersting. of course if setup goal on checkout , have nice funnel viz, can free. assigning goal particular step know lot of users leave funnel, can segment , analyze guys. segment users completed goal, , did not complete checkout goal.
Comments
Post a Comment